A Global Brand Beacon for Alpha Industries Europe
Sunst adapted their ongoing brand and positioning framework for Alpha Industries Europe into a scalable spatial concept – the first brick-and-mortar store for the heritage brand. The design merges Alpha Industries’ aviation legacy with a modern, future-forward ethos and state-of-the-art retail design, creating a brand beacon where physical and virtual experiences converge.
Reflecting Alpha Industries’ history of material experimentation, Sunst curated unexpected material pairings – such as the exposed aggregate concrete counter juxtaposed with monolithic ducting surfaces – while weaving in brand colour accents for a space that feels both innovative and emotionally resonant. To overcame the architectural complexity of the store’s asymmetrical layout, the design incorporated recessed, altar-like spaces. These niches showcased historic items, connected the brand’s rich legacy to contemporary campaigns, engaging loyal followers while attracting new audiences.
Branding Concept
Inspired by the internal structure of a plane fuselage, Sunst designed distinctive “Wingrack” presenters. Their cantilevered design – echoing perforated “fuselage formers” – referenced Alpha Industries’ aviation legacy while serving as a brand icons, with high-recognition value.