Breaking the Mould
Positioning and branding a radical new hybrid material made from recycled glass and coloured concrete. Evoking a “light”, contemporary feel with a visual language full of breezy energy and vivid colour textures.
Basis Rho is the first durable material to incorporate large prisms of glass into a durable cement aggregate. Designed by the artist duo, Jeschkelanger, the 3D prisms allow the light to penetrate the surface of cement and give it a unique luminescent presence. On top of that, the glass has been recycled from international art and architectural projects, giving it significant environmental credentials when compared to other products in its class.
All communicative elements required premium execution with traditional printing techniques, embossed logos and high end vinyl transfers.
All images © Sunst Studio.