Flying the Flag for Carhartt WIP
Using workshops, activations, a vast Killasan Sound System and Trojan Records to turn the Bread & Butter Festival into a celebration of street culture.
Carhartt WIP’s first appearance at Berlin’s festival for fashion and culture was designed to have the look and feel of a block party. When the evening came and NTS Radio acts took over, the booth – made with modular, flexible elements – could quickly transform into a dance floor.
With Trojan Records playing a prominent role, one of the focal points of space was the enormous Killasan Sound System – black bass speakers you don’t so much hear but feel. Around them were placed laser cut metal shelving and polished-steel pallet jacks, offsetting the jagged, industrial edge with fabric elements and draped flags.
The space was fully programmed with musical acts, screenprinting workshops and releases. One of the highlights was a live print workshop by Chicago’s Boot Boyz, demonstrating how they turn graphic ephemera into striking designs. Their contribution – like everything else in the booth – was configured to translate the brand’s rough-edged aesthetic for the young, influencer crowd at the festival.