Flying the Flag for Carhartt WIP
Street Culture at Berlin’s Bread and Butter Festival …
With performances, releases, and silkscreen workshop lined up, Carhartt WIP’s B&&B booth was more an event space than a place of retail. With this in mind we designed it with moveable elements, ready to be transformed into a dance-floor when the evening came and NTS Radio acts took over.
Translating Carhartt WIP’s rough-edged aesthetic for the young, influencer crowd at the festival was not a difficult task when Chicago’s Boot Boyz and Trojan Records – the British label that got punks dancing to reggae riddims – are involved.
Carhartt WIP had just one demand, that we find a place for a Killasan Sound System – black bass speakers you don’t so much hear but feel. Around it we put laser cut metal shelving to hold the stock and wedged polished-steel pallet jacks beneath low-lying wooden crates. The jagged, industrial edge was offset by draped flags.
Either side of the central NTS Radio shack two wooden crates were stamped with customized shipping notes and brand markings. Once opened they revealed flyposted interiors and two exclusive capsule collections.