Dark Innovation with the Nike Fast Lab

Dark Innovation with the Nike Fast Lab

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Nike Fast Lab
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The Nike Vaporfly 4% has been called the fastest shoe on the planet. Equipped with cutting-edge technology, it is killing it both on the circuit and on the sidewalks.

We were tasked with producing a showcase for this sneaker that doubled up as a hub for the urban running packs taking over the city.

The Nike Vaporfly 4% has been called the fastest shoe on the planet. Equipped with cutting-edge technology, it is killing it both on the circuit and on the sidewalks. We were tasked with producing a showcase for this sneaker that doubled up as a hub for the urban running packs taking over the city.

Moving the concept of the Nike Fast Lab away from a clinical laboratory, we pushed for a more ominous, hybrid space that combined the tech of an advanced sport facility with the aesthetics of a techno club.

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Each runner’s progress is displayed by
an avatar using motion-tracking technology.

Through a meticulous management of scenography, we set out to produce a series of immersive encounters. Dramatic lighting and sound creation were used to build up the intensity in each room.

Nike Fast Lab 4% installation
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The 4% installation consisting out of
4 meter long LED panels with moving content.
Example of a mp4 Video Loop

The Story

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The Scree Wall Installation.

In a former transport warehouse in Berlin, Sunst Studio conceived and implemented an ominous and inspirational environment for the Nike Fast Lab. Its one-of-a-kind activations made use of motion-tracking technology, film projections, sound creation and programmed lighting. In a former transport warehouse in Berlin, Sunst Studio conceived and implemented an ominous and inspirational environment for the Nike Fast Lab.

An abstract film about the Breaking2 record attempt was projected onto a kinetic screen wall. Once finished, the screen wall lifted up to reveal black-clad athletes pounding away on treadmills. Above them a cube construction of neon lights was programmed to throb menacingly to the beat.

Runners were invited to try on the shoes and attempt to match Eliud Kipchoge’s running speed on treadmills integrated with motion-tracking technology. The test runner’s movements were mirrored by moving avatars that competed with the pace of the world’s best marathon runner.