Dark Innovation with the Nike Fast Lab

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Nike Fast Lab
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The Nike Vaporfly 4% has been called the fastest shoe on the planet. Equipped with cutting-edge technology, it is killing it both on the circuit and on the sidewalks.

We were tasked with producing a showcase for this sneaker that doubled up as a hub for the urban running packs taking over the city

The Nike Vaporfly 4% has been called the fastest shoe on the planet. Equipped with cutting-edge technology, they recently helped Eliud Kipchoge break the 2-hour marathon record in 2019.

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Each runner’s progress is displayed by
an avatar using motion-tracking technology.

Sunst was tasked with producing an immersive environment that doubled up as a hub for the city’s urban running packs. Moving the concept of the Nike Fast Lab away from a clinical laboratory, we pushed for a more ominous, hybrid space that combined the tech of an advanced sport facility with the aesthetics of a techno club.

Nike Fast Lab 4% installation
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The 4% installation consisting out of
4 meter long LED panels with moving content.
Example of a mp4 Video Loop

The Story

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The Scree Wall Installation.

In a former transport warehouse in Berlin, Sunst Studio conceived and implemented an ominous and inspirational environment for the Nike Fast Lab. Its one-of-a-kind activations made use of motion-tracking technology, film projections, sound creation and programmed lighting. In a former transport warehouse in Berlin, Sunst Studio conceived and implemented an ominous and inspirational environment for the Nike Fast Lab.

An abstract film about Kipchoge’s initial record attempt was projected onto a kinetic screen wall. Once finished, the screen wall lifted up to reveal a construction of pulsating neon lights and a series of athletes running on treadmills.

Visitors were invited to try on the shoes and attempt to match Kipchoge’s running speed on treadmills integrated with motion-tracking technology. The test runner’s movements were mirrored by moving avatars that competed with the astonishing pace of the world record holder.